Maida, also known as white flour is one of the highly consumed products in the Indian subcontinent. It is finely milled without the bran and further refined. It is extensively used for making baked goods such as cake, bread, traditional flatbread, etc. Maida lends itself not only to Indian cooking, which includes fried dishes and naan but also to baking delicious international desserts, pastries, and more. Its gluten content acts as the real workhorse to hold the batter of your favorite dishes. Not only does it affect the volume but also the texture and appearance of the dish.